Thousands of farmers looking to maximise the money-making potential of their land will flock to Birmingham’s NEC on November 7 & 8 for the Farm Business Innovation Show.

The venture into rural diversification requires so much more than just a good idea, and to thrive you need to have clear plans, goals and confidence in your choices. Considering aspects such as planning laws, marketing & PR, your online presence as well as your own and your staff’s skill sets are essential when starting or growing any new venture; whilst at the same time keeping your enthusiasm and values, ensuring your goals stay in sight and your business is a continuing success. Finding the answers needn’t be daunting, you just need to know where to look.

Boasting a line-up of world-class experts, unrivalled networking opportunities, 500 hand-picked suppliers and 200 inspiring seminars by those who really know how to start a successful side-business on spare land – the Farm Business Innovation Show is a gold mine of ideas to help farmers take their earnings to another level.

This award-winning show is the nation’s biggest event dedicated to providing the industry’s most progressive rural entrepreneurs with the inspiration, resources and advice needed to diversify, innovate and succeed, without compromising their primary business’ core values.

Diversification in the rural sector is a vital way to keep traditional methods of income viable in an unstable economic climate. By turning a portion of land towards an alternative stream of income, the traditional business is able to continue running with the support of additional income. This can be anything from turning one field towards renewable energy, to letting out buildings as offices or accommodation, to opening a glamping or camping site.

The possibilities for making extra income alongside harvesting crops and keeping cattle really are endless. Farm diversification enterprises made a total of £580 million in 2017, 32% of the total farm business income last year!

The aim of the Farm Business Innovation Show is to offer advice and resources for every step of the diversification process, all under one roof. This means everything from the first initial spark of an idea, to the supplies and logistics required to build it into a full-fledged success. Inspiration can be found around every corner of the venue, delivered through case studies from industry experts who have gone before, or discovered by wandering through the aisles and seeing the latest innovative technologies and products that are changing the landscape of rural business.

Inspiration for an idea is of course only the first step towards branching into a new revenue stream. The Farm Business Innovation Show therefore also provides answers and solutions to the more logistical steps. Rural businesses will be able to take their pick from over 500 handpicked suppliers who have everything you need to build your perfect diversification project. On top of this, experts are on hand for everything from planning permission and tax advice to marketing and PR, the Farm Business Innovation Show has every rural business covered every step of the way.

The seminar line up for the 2018 event is second to none, with the Keynote stage hosting the likes of Lord Carnarvon of Highclere Castle exploring the main challenges of establishing the estate as a global icon of UK Heritage through the TV series Downton Abbey, and Tom Mellor from Wold Top Brewery outlining the transition from farmer to brewer, among many others.

Seminar topics covered at the event range from developing your own Glamping brand, to adding an income stream from hosting weddings, to the local lending movement. The two-day event will feature a host of live panel discussions by top industry experts on hot topics such as Glamping, Brexit & Diversification, Planning Permission and Renewables & Energy Storage.

Your free ticket to the Farm Business Innovation Show will also give you full access to the related shows running alongside: Country House Business Innovation, Holiday Park & Resort Innovation, and Family Attraction Expo. As always, the shows bring together all the tools, resources and advice you need to put your rural business on the map in one of the most vibrant, dynamic and competitive sectors in British business.

Running on the 7 & 8 November 2018 at the NEC Birmingham tickets to attend the show are free, visitors just need to register via the website www.farmbusinessshow.co.uk.

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