Pride of place in a new £1.5 million investment at Plassey Holiday Park in Wrexham has gone to a “glampers paradise” of super-luxury guest accommodation.
But when the 250-acre park organised a photo-shoot of its development this autumn, there were no professional models to be seen delighting in the hot tub lodges.
Instead, the two families pictured had been selected from among the scores of customers who responded to Plassey’s website appeal to become its shooting stars.
The idea, said park director John Brookshaw, was to put “real people” in the frame – and to capture their genuine reactions to the pampering experience on offer.
The families are shown exploring the glamping lodges and their long list of top-end features including a glass balcony and a bubbling hot-tub from which to enjoy distant views.
Sleeping up to six people, the units also provide infra-red underfloor heating, a 40-inch flat-screen TV, Bluetooth connectivity, bathroom and contemporary furnishings and decor.
Rather than buy in “off the shelf” glamping units, John Brookshaw said the ten mini-lodges were the result of a design collaboration between his architects and UK manufacturer Retreat.
“Glamping has made many advances since the trend took off about ten years ago, but we wanted to take the concept up to a whole new level,” he said.
“In particular, we wanted to cater for guests who enjoy staying throughout the four seasons, and this involved us ensuring that the units remain snug all year round.
“Our research also suggests that whilst people love glamping as a concept, they don’t want to trade off comforts such as proper showers and cooking facilities, or full-size beds.
“We’re delighted that so many people applied to become the models for our photoshoot, and our two families did a fantastic job in showcasing them with real enthusiasm!” said John.
Andrew and Anwen and their sons Jacob and Noah from Wrexham, and Ben and Laura and their daughter Olivia from Marford near Wrexham, will now enjoy three-night breaks in the lodges as guests of Plassey.
A previous winner of the “Best Place to Stay” accolade in the National Tourism Awards for Wales, Plassey is a former dairy farm which first started welcoming campers over 50 years ago.
As well as glamping, there are holiday homes to rent and buy, plus touring facilities.
Plassey’s many other attractions include an indoor pool, golf course, games courts, five fishing ponds, beauty salon, and an acclaimed restaurant with regional produce a speciality.
There is a local accent too in the artisan craft village on the park which is home to 25 Wales-based retailers specialising in a wide range of quality gifts, clothing and foods.
For real ale connoisseurs, there is even a highly acclaimed micro-brewery in the grounds.
Meanwhile, says John, the mini-lodges at Plassey are shortly to be joined by four fully equipped safari tents for guests seeking yet another dimension to the glamping scene.
More information about the park is available at their website.