A recent NFU survey found that 65% of farmers have diversified in some way and 48% of farmers are planning to start a diversification project or extend the one they already have up and running. Diversification projects have become essential for farmers to ensure a stable source of income not dictated by governments or weather. Farm diversification projects offer farmers the chance to make use of their land in different ways and secure financial security for their families. Glamping is one of the best means of diversification available to landowners today.
Glamping
The huge benefit of glamping over other diversification options like holiday cottages or renewables is that start-up costs are likely to be considerably lower and there is more opportunity for scaling your farm diversification project up. There is also a greater opportunity to make additional revenue streams for selling things like firewood, farm goods, coffee, pizzas – you name it, the upsell in this industry can make up more than 10% of your total revenue.
There are a number of benefits to investing in glamping for farm diversification:
1) You can start small and work your way up
2) A £25000 luxury glamping unit can earn the same as £150000 holiday cottage.
3) You’ll have more people on site which means more opportunity for selling things like farm goods and firewood.
4) Starting your journey of farm diversification with a glamping business gives you a great foundation for other business ventures you may want to start in the future – you will already have people on your land.
5) Glamping is an industry that is growing at pace and the current pandemic has only accelerated its popularity.
Wigwam Holidays
The benefits of a franchise model for your farm are clear and plentiful. Not only can Wigwam Holidays help you with planning, but banks are much more likely to lend if they see that you are investing in a proven and successful franchise model. When it comes to actually running your site, you can learn everything you need to know with access to the ‘Wigwam Academy’, a learning database with hundreds of useful videos and tutorials. By joining the Wigwam Holidays community, you become part of a network of over 80 glamping sites around the UK where you can learn from lots of landowners who just like you, made the decision to diversify. With quarterly seminars and an annual conference, there are many opportunities for learning and networking which means you’ll have someone to call when things get difficult – this can be a lifeline for people in the glamping industry.
Wigwam holidays charge a small commission on accommodation turnover, and with just a few acres, you could have 6 Wigwams up and earning money in next to no time.
