As the pandemic took hold and international travel became more and more difficult, people began to look for a way to experience the country that they live in, in a new and exciting way. Glamping has apparently been the answer to the problem as from this time last year, research conducted by Champneys shows that searches for the term have increased by an incredible 678%. During 2021, increases in the search volume remained steady with a steep 45% increase since the last week of April.
This follows another rise in interest that occurred the year before, during the period from July 2019 to July 2020, when the search volume on Google for “glamping” rose by 104%.
Now offering glamping in the grounds of their Tring, Forest Mere and Mottram Hall properties, Alan Whiteley, CEO at Champneys, comments: “Over the last year, people across the country have developed a closer relationship with nature. Whether it’s from a weekend walk in the great outdoors, enjoying some fresh air on a lunch break while working from home, or meeting up with a friend or family member for some headspace. Connecting with nature has helped improve our well-being both physically and mentally, with this connection potentially having an impact on how we wish to spend future holidays and downtime.
This shift has driven our own desire to make the most out of our idyllic countryside setting. We are inviting guests to experience the healing and restorative powers of being grounded outdoors in nature with a unique glamping stay, while the luxury of pampering treatments await nearby in the spa.”
Commenting on the research, Kate Taylor, marketing director at Champneys, said: “We’ve seen a significant increase in Google searches for Glamping since the beginning of the pandemic, showing a clear spike in interest towards a more luxurious and relaxing escape. Following restrictions around international travel, many people have resorted to staycations, with Glamping offering a unique stay where you can experience nurture in nature – especially when combined with a pampering wellness retreat.
Although international travel is set to return and life begins to feel more ‘normal’, our analysis predicts that the impact of many lockdowns has meant that people are still interested in a calm, nature-first trip, such as glamping. The data shows a clear indication that interest in glamping is on an upward trend once again, predicting a summer of relaxation, rejuvenation and reconnecting with nature.”
To find out more about Champneys, visit their website.
