Glamping holidays have become the newest trend in China, according to a newly released report showing that the volume of searches for “Camping Activities” increased eightfold in 2021.
During the recent three-day Chinese New Year holiday, one island glamping site attracted flocks of camping enthusiasts and novice campers.
One holidaymaker was interviewed at the camp and said, ’Glamping has become a bit of a hot topic since 2020. It’s very well suited to city residents as they can basically drive to where they want to stay. It’s different from traditional camping trips which see people go further in to the mountains.’
According to one of China’s leading online travel agencies, trip.com, posts about “camping” and “eating and camping in the wild” had quadrupled compared with the same period last year.
Lately, the glamping trend hasn’t just proven beneficial for tour operators, but also for new businesses external of the travel industry – think restaurants with a new clientele to cater for.
Glamping holidays are now considered one of the major vacation choices of the post-80s and 90s generations. Sheng Hao, co-founder of boutique travel agency Wanna Travel (wannatravelshanghai.com), told Sixth Tone (sixthtone.com) that while camping is more about serving functional needs in an outdoor environment, glamping has become “a product and experience somewhere between high-end hotels and rustic luxury lifestyle.”
“Young people think it’s fashionable,” he added.
However, it doesn’t seem to be just a fad; according to business data platform Tianyancha (tianyancha.com), over 19,000 camping-related businesses, such as campsites and camping equipment vendors, were founded since September 2020 – which is three times more than in the previous three years.
Source:
- https://news.cgtn.com/news/2022-01-06/Glamping-becomes-new-vacation-fad-in-China-16BNopxxzNK/index.html
- https://www.sixthtone.com/news/1008625/chinese-travelers-embrace-the-glamor-and-glitz-of-glamping
