International Glamping Business and Crown & Canopy have teamed up for the fourth edition of the popular Essential Glamping Business Manual, a comprehensive guide to setting up and running a successful glamping business.
In Edition IV, we reveal our most comprehensive industry research to date, covering the size and scope of the sector, detailed information on nightly rates and emerging trends, and how this may affect new and existing operators.
Our extensive research included the total number of units in every region across the UK, average nightly rates for the different structure types and insights into trends such as outdoor bathing and pets – giving a unique insight into the size and scope of the UK glamping market, helping you to make informed decisions on how and where to develop.
This research also informs Crown and Canopy’s up-to-date business modelling which is an invaluable tool for assessing which structures are right for your site and potential returns on investment. The manual covers all the practicalities from developing a retreat to site design, marketing, and managing your business.
What’s included?
The core manual guides the reader through setting up a site, from services, infrastructure, and design to guidance on the planning process as well as key elements such as taxation, insurance, and regulations.
The business modelling section uses up to date research to define average nightly rates, investment costs, ongoing maintenance costs and estimated yearly net profits from each style of unit type, detailed for different occupancy rates for the most common structure types. This information can be used to create cash flow forecasts and projected returns for business plans, planning and grant applications.
How did we do it?
This was an incredible amount of work and involved a team of six at any given time, taking lists from Online Travel Agents and other sources such as visitor data from six years of The Glamping Show, checking for duplications and adding in their findings.
Our research goes on to show that the UK market is not growing as fast as some believe. It is still providing a solid return on investment – but it is evolving, with new players such as holiday parks and high-end hotels taking it in new directions. Learn about the importance of standing out from the crowd, adding to your glamping offer with wellness and other experiences – and see just how much extras such as hot tubs will add to your bottom line.
