Do you dream of creating a space so beautiful, it will capture the hearts of your guests from the moment they arrive? Do you have a vision of building a bespoke hideaway where people can retreat to find comfort, connect with nature and switch off from the everyday?
Unique Hideaways is an independent marketing agency for quirky accommodation. Think treehouses tucked away in the forest with a bubble-filled outdoor bath and cabins perched on the edge of clifftops boasting spellbinding sea views. We seek out the very best hidden havens and encourage our guests to take an adventure on the wild side.
It’s no secret that the glamping industry has boomed in the past three years, with people making the most of the rise in staycations. Now more than ever, it’s important to ensure your hideaway doesn’t get lost in the sea of accommodation – which is where we come in. We personally visit every single hideaway we welcome to our collection and only choose to market the industry’s créme de la créme. To ensure your property stands out in this ever-changing market, we believe there are four key USPs to consider.
Outdoor Bathing
In our experience, glamping with hot tubs will always be the key selling point, and luckily this USP is now accessible for almost every budget. Gone are the days when an electric jacuzzi was a must – the wood-fired hot tub can not only look more appealing, but is also kinder to the planet. Alternatively, you could consider the magic of an outdoor bathtub. Less financial output to install and run, not to mention easier to clean and just as aesthetically pleasing to photograph!
Privacy
Before you start the creation of your hideaway, think carefully about its positioning. If you are building more than one property, is there enough space so guests aren’t looking over each other? We find our guests seek escapes where they don’t necessarily have to see or speak to another soul during their stay.
The View
Whether your vista is of the ocean, mountains, the forest, or a meadow, make the most of your location by incorporating large windows wherever possible. Create an outside space that evokes calm and peace, to encourage guests to immerse themselves in nature, while soaking in their gorgeous surroundings.
Pet-friendly
Today’s dog parents simply can’t imagine leaving their beloved pooch at home, so it’s best to try and cater to this demographic whenever possible. We find our guests to be extremely conscientious when taking their pets on holiday, from respecting soft furnishings to keeping a safe distance from livestock.
If you are seeking the right marketing agency to promote your enchanting glamping site or are searching for some advice on where to start your journey into the world of unique accommodation, our team at Unique Hideaways would love to help make your wildest dream become your best lived reality. Delve a little deeper via our website at uniquehideaways.com.
Editor’s Note: This article was provided by Unique Hideaways.
