Pitchup.com, a leading outdoor accommodation booking platform with a network of 6,000 campgrounds across 70 countries, has released its annual report forecasting key trends for 2025.
Drawing on booking data and customer reviews, the report reveals a shift in the outdoor travel landscape, including the rise of farm-based camping, naturist experiences, and luxury glamping.
The company, which marked its five millionth booking in 2024, anticipates continued growth in camping’s popularity as travellers seek deeper connections with nature.
This year, Pitchup.com recorded over 443,000 searches for farm campgrounds, signaling a growing interest in agritourism.
These locations provide opportunities for guests to engage with rural life, participate in farm activities, and enjoy fresh, local produce.
Additionally, naturist camping has seen a surge in interest, with a 23% increase in searches compared to the previous year.
This trend reflects a growing desire for freedom and a closer connection to nature.
Luxury glamping accommodations continue to attract travelers seeking comfort without sacrificing the outdoor experience.
High-end amenities such as private hot tubs, en-suite facilities, and unique structures like yurts and treehouses are in high demand.
The report also highlights a trend towards shorter booking windows, with many travelers opting for spontaneous trips.
This flexibility is facilitated by the increasing availability of real-time booking platforms and last-minute availability updates.
Overall, Pitchup.com’s 2025 outlook suggests that the camping and outdoor accommodation sector will continue to evolve, offering diverse experiences that cater to a wide range of traveler preferences.
