Marriott International is strengthening its luxury safari portfolio in Kenya with two high-end tented camps under The Ritz-Carlton and JW Marriott brands.
The company has partnered with Lazizi Group of Companies to develop The Ritz-Carlton, Masai Mara Safari Camp and JW Marriott Mount Kenya Rhino Reserve Safari Camp. These projects mark The Ritz-Carlton’s debut in the safari sector and expand JW Marriott’s presence in Kenya.
Jerome Briet, chief development officer for Europe, the Middle East, and Africa at Marriott International, emphasized the company’s commitment to distinctive hospitality experiences.
“Building off of the incredible success we have seen thus far in our luxury safari portfolio in Africa and the growing appetite for outdoor lodging and nontraditional hospitality experiences, the signing of these agreements with Lazizi Group of Companies marks another milestone in Marriott International’s growth,” Briet stated in a press release.
The Ritz-Carlton, Masai Mara Safari Camp, set to open in August 2025, will be located on a secluded island along the Sand River. It will feature 20 tented suites, including a four-bedroom presidential suite, all with private plunge pools and outdoor lounges. Additional amenities include a spa, outdoor gym, photography studio, and immersive safari experiences.
The JW Marriott Mount Kenya Rhino Reserve Safari Camp, opening in early 2026, will be situated in the Solio Game Reserve, renowned for its rhino conservation efforts. It will offer 20 tented accommodations, wellness spaces, a signature spa, multiple dining venues, and outdoor activities like guided safaris and horseback riding.
Shivan Patel, Director of Lazizi Group of Companies, highlighted the importance of these developments for Kenya’s tourism sector.
“These projects are set to redefine Kenya’s luxury safari segment while promoting conservation and community development,” Patel said. “Our continued collaboration with Marriott International underscores our shared commitment to delivering exceptional guest experiences that celebrate the region’s natural and cultural heritage.”
Marriott’s expansion aligns with the growing demand for luxury, eco-conscious travel. Both properties will incorporate sustainable building materials, energy-efficient infrastructure, and partnerships with local communities to support employment, education, and conservation.
Following the 2023 opening of JW Marriott Masai Mara Lodge, these projects strengthen Marriott’s presence in Africa’s high-end hospitality market. The expansion reflects the increasing integration of global brands into Africa’s luxury travel industry, creating new opportunities for investment and development.
