Lars Schäfer (Glamping Advisors) & Shari Heilala (Sage Outdoor Advisory) to present at The Glamping Show European Forum on March 18, 2026.
At The Glamping Show European Forum on March 18, 2026, Shari Heilala of Sage Outdoor Advisory and Lars Schäfer of Glamping Advisors will present “Glamping as An Additional Revenue Stream” – a strategic session exploring how glamping can extend, diversify and strengthen existing hospitality and land-based businesses.
The presentation begins by addressing the common perception of glamping as limited to glampsites, campsites, and RV parks.
Schäfer and Heilala will then introduce the broader concept of ‘Glamping+’ demonstrating how luxury outdoor accommodations are increasingly being integrated into businesses such as hotels, wineries, farms, marinas and event venues as a complementary revenue stream rather than a standalone business model.
Through real-world case studies grounded in structured conversations with owners and operators, the session highlights practical insights and measurable outcomes.
Each case study distills key financial, operational, and strategic takeaways – what worked, what required adjustment and what owners wish they had known before launching.
The session will conclude with a practical framework for evaluating glamping as an expansion strategy. Attendees will gain clarity on feasibility considerations, brand positioning, operational realities, and long-term value creation.
Schäfer and Heilala will also share some exciting news about a new global service consulting platform.
