Wonderwild, a new wellness-focused glamping destination, has opened in a secluded part of the Norfolk Broads, adding a slower-paced, nature-led offering to the region’s outdoor hospitality market.
Called Wonderwild, the site is located within the grounds of Woodbastwick Estate and centres around a private broad away from the area’s busier river network.
Designed to encourage a calmer, more immersive visitor experience, the development combines bell tent accommodation with wellness amenities including a bespoke sauna and access to wild swimming.
Wonderwild is operated by Lauren Willimott and Marcella Lamb, who spent the past several months transforming the site into what they describe as a peaceful retreat from everyday life.
Speaking to the Eastern Daily Press, Willimott said the aim was to create “a calm and relaxing space” where guests can disconnect and reset.
The site has been designed to appeal to a broad mix of visitors, including couples, families and small groups. Each bell tent can accommodate additional pull-out beds, allowing flexibility across different guest types and booking patterns.
Alongside overnight stays, Wonderwild is also offering standalone wellness experiences, with sauna sessions and wild swimming available to day visitors. Both include parking and access to a communal kitchen hub with tea and coffee facilities – reflecting a growing trend toward additional revenue streams beyond accommodation alone.
Accommodation pricing varies by season and tent type, with rates increasing during peak holiday periods. All tents are fully furnished and feature outdoor seating, fire pits and hanging grills for open-fire cooking, while shared kitchen facilities support a balance between self-catering and communal hospitality.
Bookings are now open for stays beginning in May, with one-night stays initially available before the site moves toward longer minimum stays during peak season to help manage occupancy and operational efficiency.
For operators in the outdoor hospitality sector, Wonderwild highlights several ongoing industry shifts: the rise of wellness-integrated glamping, increasing demand for low-density rural escapes, and the continued growth of hybrid business models combining accommodation with experience-led day access.
As the season develops, the site may also offer insight into the long-term potential of wellness-focused outdoor hospitality concepts in quieter, nature-driven destinations.
