Sage Outdoor Advisory and Glamping Advisors are proud to announce their strategic international partnership, offering unrivaled outdoor hospitality services across Europe and the Americas.
Shari Heilala, President & Chief Executive Officer of Sage, said of the new partnership: “This is a pivotal time in outdoor hospitality, and our partnership with Glamping Advisors creates the foundation for continued growth and leadership in the space.
“The Glamping Advisors team and their founder, Lars Schäfer, think about the industry the way we do – they care about doing the work with integrity, hard work, and defensible data and research.
“The industry continues to evolve rapidly, with the major international hotel brands launching dedicated outdoor-inspired collections and partnerships.
“By extending our proprietary glamping database, the largest of its kind, into Europe alongside Glamping Advisors, we have already begun to elevate our combined service offerings – with joint projects underway on both sides of the Atlantic and more in the pipeline.”
Sage and Glamping Advisors’ new partnership combines deep local knowledge with a shared analytical framework to produce consistent, high-quality results for developers, owners, and investors.
Lars Schäfer, Managing Partner at Glamping Advisors, said: “This partnership enables us to provide unified, first-rate execution regardless of geography. By combining our regional expertise with a coordinated methodology that is unrivalled in the industry, we can deliver the specialized services required for modern outdoor hospitality.”
Collectively, their teams have completed over 400 projects across three continents in the past decade, reflecting their unparalleled experience across diverse markets and outdoor hospitality asset types.
Combining this experience in a new partnership, Sage and Glamping Advisors will deliver specialized expertise in outdoor hospitality, experiential real estate, and resort-oriented assets.

