certainlywood.co.uk
Tell us a bit about your company – how did it begin?
Certainly Wood was set up in 2005 by brothers George and Nic Snell as a diversification of their family farming business. Now in 2022, having pioneered the kiln drying of firewood, the company now produces 20,000 tonnes per year. A significant part of the business is focused on the glamping and camping sector and this continues to grow as more sites see the benefits of not only campfires and stoves, but the importance of using dry wood and the opportunities to gain significant income from selling firewood.
What product(s) do you offer for the glamping industry?
We offer British kiln dried hardwood logs and kindling, and our much loved Flamers Natural firelighters in clean, well-presented packaging to use either for retailing, or complimentary for guests to use to keep warm or cook with.
Is the wood seasoned – what are the benefits of this?
Certainly Wood logs are all kiln dried to a moisture content below 20% which ensures they are ready for immediate use – no seasoning required! We are part of the Woodsure Ready to Burn scheme, meaning our logs comply with the government legislation to reduce particulate emissions caused by burning wet wood; there is very clear evidence that burning wet wood produces far more particulate emissions than burning dry logs.
How sustainable are your products?
Very! We only take thinnings from woodlands within a 100 mile radius of our farm in Herefordshire, meaning low log miles compared to imported logs. Our production processes include running our kilns off wood waste, and we generate our own electricity using solar panels. Our logs are packed in recyclable plastic bags which are made from 30% recycled material, but we also have a plastic fee range of products including our starter boxes, kindle kits, and Firekits, which are all cardboard. We have also replaced the plastic in our Flamers 24 pack with corn starch. We continue to drive forward our desire to become as close to carbon neutral as possible over the coming years.
What makes your company unique?
We are the pioneers of kiln dried firewood and, having developed the unique kiln drying process nearly 20 years ago, we are now the UK’s largest specialist firewood producer. We have an extremely dedicated team that have a mass of experience and in-depth industry knowledge, and customer service that is second to none! Over the years, we have built a strong brand with a strong reputation and finally, for real uniqueness, we have developed the new KindleFlamer: a super-fired, long Flamer that negates the need for kindling to light the fire. This is potentially a real game- changer for fire lighting!
What should site owners keep in mind regarding safety and storage of the wood?
Kiln dried logs and kindling should be kept under cover to prevent them getting wet, keeping them off any damp ground and well ventilated would be our recommendation to maintain quality. All Certainly Wood products have great, easy-to-use instructions on them, making it safe & easy for your guests to follow, and freeing up your time showing people how to light a fire.
Do you offer bulk discounts for larger purchases?
Yes, we have discounts available on multiple pallets of logs, along with a discounted rate on full pallets of kindling and Flamers. Email hchamberlain@certainlywood.co.uk to request a full trade price list, product information and sample requests.
What are the average wait times from door-to-door?
All our pallets are delivered via our 3rd party carrier that offers national distribution. Delivery is generally 3-5 working days or 1-2 days for smaller parcels via a courier service. There are some premium delivery services we offer that can get deliveries faster, but we encourage all customers to plan ahead to avoid any out of stock situations.
Do you offer any follow-up services?
We offer fantastic customer service and a huge amount of knowledge to help get your venture off to the best possible start!
Featured in November 2022 of International Glamping Business
