French camping group Aquadis Loisirs has announced a rebranding initiative for 2025, adopting the new name Terracamps.
This strategic shift emphasizes simplicity, authenticity, and discovery, while maintaining a strong commitment to eco-friendly values.
General Manager Morgane Lesueur explained that the name Terracamps was chosen to highlight the company’s connection to nature and the essence of outdoor holidays, aiming to appeal to a broad audience, including international visitors.
Established in 1996 and led by Frédéric Martin, the group will retain its slogan “Nature Campsites” and introduce new branding elements, including a mascot and a jingle. In 2024, the company reported revenue of €7.5 million.
As part of its new strategy, Terracamps is launching a franchise network for independent campsite operators. Developed in collaboration with consulting firm Headlight, this initiative allows campsites to maintain their unique identities while benefiting from the resources of a larger brand.
Franchisees will receive support in marketing, communication, and management, along with access to tools designed to enhance occupancy and revenue. Additional benefits include staff training, networking opportunities, and access to supplier agreements with preferential rates.
The network also plans to conduct promotional campaigns on national and international scales.
Terracamps is seeking franchise candidates who align with its values and standards. Requirements include operating a 3-star campsite with 150-200 pitches, at least 60% of which are unserviced, and an annual revenue of at least €200,000.
Campsites should be located near a water source and commit to obtaining environmental certifications, such as Clef Verte or Destination d’Excellence, within two years.
Membership involves a four-year contract with an initial entry fee of €6,500. Franchisees are also subject to an annual commission on accommodation revenue, starting at 4% in the first year and gradually increasing to 5% by the third year.
Annual fees range from a minimum of €8,000 to a maximum of €35,000. The group aims to attract 5 to 10 franchisees in 2025.
Franchisees will gain access to the Terracamps brand and a suite of resources designed to enhance business operations, including personalized marketing support, centralized purchasing options, training programs, and professional photography packages.
Additionally, they will benefit from regular training and ongoing support in areas such as accounting, communication, and reservation management.
This rebranding marks a significant shift for the group, which seeks to expand its presence in the outdoor hospitality sector while reinforcing its commitment to sustainable tourism and authentic outdoor experiences.
