Autentic, the Belgian designer and manufacturer of premium glamping tents, and AMA group – mother brand of The Glamping Revolution – are pleased to announce that, as of November 2025, Autentic has become part of the AMA group.
Founded in 2020, Autentic has established itself as a key player in the global glamping industry, creating premium bell tents and innovative glamping solutions for the hospitality and outdoor market worldwide. Autentic is one of the brands within the World of Tents group.
The AMA group (Amazing Modular Architecture) is a leading company in the glamping and events sector, pioneering sustainable modular construction. Headquartered in Portugal, the AMA group also includes the brands The Glamping Revolution and Eurodome.
The acquisition brings together two pioneers in the European glamping industry united by a shared commitment to design excellence, craftsmanship, and sustainable outdoor living.
By joining forces, the companies will combine Autentic’s expertise in high-quality tent production with the AMA group’s extensive experience in developing innovative outdoor living and event concepts.
Autentic x The Glamping Revolution
Since its founding in 2020, Autentic has worked closely with The Glamping Revolution — a valued partner sharing the same passion for design, comfort, and authentic outdoor experiences.
Over the past years, the Glamping Revolution has delivered multiple glamping projects across Spain and Portugal using Autentic tents, and has even recently published a white paper on the ROI of glamping.
A Strategic Step Forward
The acquisition fits within the broader strategic direction of World of Tents (WOT), Autentic’s parent company, to focus its future business operations increasingly on the institutional and humanitarian markets through its other brands, Alpinter and SHIELD.
Both Alpinter and SHIELD have established themselves as reliable partners to NGOs, civil protection agencies, and defense organizations worldwide — offering high-performance shelter solutions for humanitarian and emergency contexts.
This marks an exciting new chapter for Autentic. We are confident that The Glamping Revolution and the AMA group will continue to grow the brand with the same passion that has always defined Autentic, while this transition allows WOT to strengthen its focus on the institutional markets where Alpinter and SHIELD are expanding.
Jolien Verheust, Director of Marcom at World of Tents
For all partners, resellers, and glamping professionals that are working with the Autentic brand, we would like to assure you that you can continue to rely on the same trusted products and quality standards associated with Autentic — now further enhanced by The Glamping Revolution’s local expertise and dynamic market presence.
