Indonesia’s tourism sector is entering 2026 on a steady growth trajectory, with international arrivals surpassing 15 million in 2025 – approaching pre-pandemic levels.
Domestic travel has also remained robust, exceeding one billion trips across the archipelago, while early 2026 figures indicate continued momentum, with more than one million foreign visitors recorded in January.
Government strategy is increasingly moving beyond volume-driven targets toward higher-value tourism. While arrivals are expected to exceed 16 million in 2026, the emphasis is now on longer stays, higher per-trip spending, and stronger local economic impact.
This shift follows concerns around overtourism, particularly in Bali, where visitor numbers have already rebounded beyond pre-pandemic levels. Measures such as visitor levies and behavioural guidelines have been introduced to ease pressure on infrastructure and cultural sites.
Authorities are also working to spread tourism more evenly across regions, including Java, Sumatra, Sulawesi, and the emerging capital of Nusantara. The focus is on developing experiences that encourage longer itineraries while showcasing local heritage, with nature-based accommodation and cultural programming playing a central role.
In West Java, the highland region of Ciwidey has seen increased glamping development, with dome tents, cabins, and other units set among tea plantations, crater lakes, and hot springs. Demand for short-haul, nature-focused domestic travel has driven bookings, particularly among families and first-time campers.
These sites typically combine outdoor settings with modern comforts such as private bathrooms and Wi-Fi, helping extend visitor stays and boost local spending through guiding, food, and craft industries.
Cultural tourism is also being leveraged to lengthen stays. The Prambanan Shiva Festival has expanded in 2026, running from mid-January to Maha Shivaratri on February 15. Held at the Prambanan Temple Complex, the event features dance, music, heritage tours, and religious observances and is being positioned within wider itineraries across Central Java.
