Held from November 3 to 5, 2026, at the Montpellier Exhibition Center, the 47th edition of the European Trade Fair for Tourism Trends (SETT) confirms its strong industry appeal and concludes on a distinctly positive note.
Despite two days of severe weather and national transport strikes that significantly disrupted travel, the trade show welcomed 19,625 unique professional visitors along with more than 730 exhibitors.
Anchored by the loyalty of campsite managers, a high-caliber professional audience highlighted by most exhibitors, sustained international attendance, and an expanded scope covering the HORECA sector, the event underscores the vitality of an industry firmly focused on future investment.
A PRESERVED BUSINESS BASE, A STABLE INTERNATIONAL REACH
On the stands, commercial momentum remained strong: French campsite owners and managers attended to finalize their investment plans and prepare for the upcoming season. Although adverse weather conditions, a complex social climate, and transport disruptions impacted student delegations and a portion of visitors, key economic decision-makers were present on site.
This stability extended beyond national borders: with nearly 2,600 international professionals present, SETT reaffirmed its continental scope. A temporary dip in Spanish and Italian attendance—also due to travel complications along the Mediterranean corridor—was offset by an influx of professionals from Belgium, Switzerland, Sweden, and Norway. Further illustrating the show’s expanding international draw beyond Europe, around forty professional visitors from Algeria attended for the first time.
The Montpellier trade show thus consolidates its role as an international business platform for the outdoor hospitality sector, hosting over 100 foreign exhibitors and welcoming official delegations from EFCO member federations (Spain, Italy, Sweden, Norway, Belgium, Portugal), who gathered to prepare for their European General Assembly to be hosted at SETT in 2027.
SETT HOSPITALITY: A NEW OFFER WELL RECEIVED IN HALL B1
Another major highlight of this 47th edition: the launch of the “Sett Hospitality” brand, hosted entirely in Hall B1, quickly became one of the exhibition’s most dynamic and popular destinations.
Supported by the active involvement of partner UMIH Occitanie, this dedicated space for HORECA equipment and services successfully engaged professionals looking for a comprehensive, centralized offering—from commercial kitchen equipment to outdoor amenities.
The high turnout across the aisles highlighted the clear synergy with the outdoor hospitality sector: for campsite operators, modernizing and diversifying food service offerings has become a key driver for guest satisfaction and revenue growth. By bringing these two complementary sectors together in a single area, Hall B1 confirmed the strategic value of this new feature.
TECHNOLOGY AND OPERATIONAL CHALLENGES
True to its mission of support, SETT offered a series of action-oriented conferences. The demonstration of Instadrone solutions particularly impressed attendees, showcasing innovations that are already operational: autonomous drones for surveillance and risk detection, or humanoid robots to handle guest reception outside standard hours.
Designed to complement human teams directly, these technologies generated immediate interest: several campsite managers have already initiated steps at the show to finalize installations, paving the way for the first deployments of humanoid assistants for the 2027 tourist season.
Other sessions provided concrete answers to market challenges: rethinking attractiveness to address recruitment difficulties (HR), leveraging data for collaborative destination marketing, or deploying tools to precisely monitor water consumption.
