Campsites.co.uk purchases LoveCamping.co.uk and promises to drive down advertising costs for campsite owners
Camping and glamping online travel agent Campsites.co.uk has acquired LoveCamping.co.uk, in a move that founder Martin Smith says will help drive down advertising costs for campsite owners.
Around half of the UK’s campsites are already listed on Campsites.co.uk, which is forecast to receive 10 millions visits and generate £40 million worth of booking enquiries in 2019.
The purchase of LoveCamping, which features more than 4,300 sites across the UK and Europe, will help Campsites.co.uk add new listings to its own site, with all LoveCamping partners invited to join free of charge.
Campsites.co.uk is one of the top three camping and glamping sites in the UK and dominates organic search rankings on Google in most areas.
With free listings and a commission charge of just 8 per cent plus VAT for sites who opt to become bookable, compared to the industry standard of 12 per cent plus VAT, Campsites.co.uk offers campsite owners a no-risk, low-cost way of reaching large numbers of potential customers.
Martin Smith, who created Campsites.co.uk says: “Campsite owners are bombarded with requests to pay to join listing sites, when the reality is that there’s a tiny number of websites attracting almost all of the search traffic.
“Consolidation is inevitable and we are looking at further acquisition opportunities as part of our continued growth.”
The acquisition follows the rollout of a new booking system on Campsites.co.uk so that users can search, compare and book camping and glamping holidays without leaving the site, saving campsite managers the administrative burden of handling high volumes of price and availability enquiries.
